Visions of Flight

As Division St. CEO Rosemary St. Clair explains, the timing, the project and the people all seemed to align:

“As the 50th anniversary of Title IX drew near, we were inspired by two women University of Oregon trailblazers – Sabrina Ionescu and Sedona Prince – who regularly use their voices and platforms to shift the landscape of women’s sports.”

Having landed the theme for the NFTs, “Visions of Flight,” which speaks to both the legacy and the future of women athletes, Division Street enlisted Sedona and eleven other student-athletes across every U of O women’s sports program to help create the NFT designs in collaboration with Lili Tae, who St. Clair says was a great fit because she “is a trailblazer in her own right as an artist.”

The athletes were asked to best describe themselves by choosing from a series of icons, colors and attributes—including confidence, resilience, intuition, growth, gratitude and more. Using their unique choices and personalities, Lili created a 1-of-1 NFT for each of them, which were then scaled and iterated to create the collection of one-of-a-kind generative NFTs.