Get to Know DOAF.

New DOAF Offering Takes Air Max Day By Storm.

Alternate colorway gives new meaning to the term Black Friday.

Partnering with GOAT and Flight Club, DOAF dropped pairs of custom “What The Duck” Nike Dunk Low colorways in both “Home” and “Away” versions.

Former U of O star running backs cover all things Oregon Football on new Ducks of a Feather Podcast.

When it comes to uniforms and apparel the Ducks are known for being very forward-looking, but that doesn’t mean they don’t recognize athletes from the past who paved the way. Case in point: Ducks of a Feather’s Limited Edition Tech Fleece Legacy Collection, a new apparel capsule inspired by former U of O student-athletes who’ve left a unique legacy at the University.

Ducks of a Feather’s new Flock Collection takes flight with an epic Air Max Day launch.

Oregon student-athletes may sport some of the hottest uniforms in college athletics, but they also know how to play it cool when it comes to style. Witness Ducks of a Feather’s latest offering: an AF1 ’07 Luxe Oregon Player Edition offered in an ultra-limited run of only 10 pairs.

If it looks like a Duck, they might just be wearing new “Ducks of a Feather” apparel.

Division Street’s Ducks of a Feather Brand Teams-Up with GOAT to Offer Exclusive Nike Air Force 1 UO Premium Player Edition

Following up on the popularity of its fledgling offering of DOAF branded apparel that debuted last year, Ducks of A Feather launched a new limited-edition “Flying Formations” collection in April celebrating U of O student athletes across multiple sports.

U of O student-athletes have benefited from the proceeds of Division Street’s collaborations with Tinker Hatfield to drop iconic and popular player edition sneakers before. But the latest offering marked the first time they would get to participate in the design process itself. With the Nike Dunk Low as their canvas, Hatfield worked with UO student-athletes to gain their insights on the look and feel of the “ideal spring shoe,” incorporating their input to create the final design. The result, the Nike Dunk Low “Oregon” Player Edition, offered a fresh take on a classic shoe, with subtle interplays of texture and color highlighted by distinctive signature touches. The shoe features a subtle tone-on-tone combination of off-white split suede quarter panels and toe boxes, and overlays of light grey tumbled leather accented by electric green stitching throughout, which also outline the white leather Swoosh branding. The electric green carries through to the shoes’ interior lining and insoles, which feature a large “O” branding for the right shoe and “Ducks of a Feather” branding for the left. Additional branding, as well as another color pop, are provided by an electric green tongue tag sporting a multi-colored Duck head logo over all caps “DUCKS” branding. Finally, the interior of the tag features the signature of the shoe’s designer, Tinker Hatfield. 1,000 pairs of the exclusive Ducks sneakers were offered in April on the GOAT app and Goat.com, and it’s safe to say they flew—selling out in just 20 minutes, with the proceeds benefitting participating University of Oregon student-athletes.

Paper may be the traditional gift for a first anniversary, but Division Street decided that exclusive sneakers might be a more appropriate way to celebrate the one-year anniversary of its inaugural Flying Formations NFT offering.

For their latest venture to benefit Duck student-athletes, Division Street teamed up with GOAT, the leading sneaker marketplace in the world and the global platform for products from the past, present and future.

What happens when you combine legendary Nike designer Tinker Hatfield with Nike’s iconic hoop shoe the Nike Blazer, then throw in the famous Oregon Duck mascot for good measure? You get the latest offering from Division Street and GOAT: The U of O Player Edition Blazer.

Worlds collided as AR met IRL when Division Street partnered with RTFKT to offer a collection of wearable Augmented Reality helmet NFTs, each paired with a custom-designed physical Oregon Football jersey.

It used to be you had to strap on an Oregon Football helmet and pads to acquire a pair of U of O Player-Edition football shoes—or wait to buy them secondhand from someone who did.